Software & SaaSSeptember 16, 2026
When Does Your Business Actually Need Custom Software?
Most businesses do not need custom software. Here are the four signals that mean you actually do.
Most Businesses Don't
Shopify works for selling things online. QuickBooks handles your books. If your business runs on common processes, use common tools. Save your money.
Four Signals You Actually Need Custom Software
- Signal #1: You're duct-taping 5+ tools together and spending 5+ hours a week managing connections.
- Signal #2: You have a process no existing tool supports.
- Signal #3: Your competitive advantage depends on it.
- Signal #4: You spend 10+ hours a week working around your tools.
The Decision Framework
- What's this costing me right now?
- Have I fully explored existing tools?
- Will this problem get worse as I grow?
- Can I recover the investment within 12-18 months?
If the answers are "a lot," "yes," "worse," and "yes," let's talk. Otherwise, keep exploring off-the-shelf options.