Building a Prospecting Tool: The MarketMojo Story
Web agencies waste hours researching prospects manually. We built a tool that does it in 30 seconds with a branded PDF report.
The Problem
Web agency owners spend hours doing mind-numbing research. Open Google Maps. Search a category. Click each result. Visit their website. Squint at it. Repeat.
How MarketMojo Works
Search any city plus business category. It pulls results from Google Places API and shows which businesses have a website. Click "Analyze" and it crawls their site and gives a quality score.
The Killer Feature: Branded PDF Reports
Walking into a meeting and saying "your website scored 34 out of 100" while handing over a professional report is a completely different sales experience. One agency owner closed three new clients in his first week using MarketMojo reports.
What We Learned
We assumed the value was in the data. The real value was in the output artifact. The thing you can hand to someone. Users who generated PDFs kept coming back. Users who only used the dashboard churned.
What's Next
Automated follow-up sequences and a white-label version for agencies to fully brand the reports as their own.